Like brands such as Carrefour that become Carrefour City, the French sports equipment company Décathlon is adjusting its geographical position and increasingly choosing the heart of city centers; this is the case in Valencia, with the opening of a surface of 420 m2 planned soon, it will be located at number 15 of Calle Jorge Juan, this space, for the last few years was occupied by Zara Home.
Until then, the distributor only had one store in Valencia, but far from the center, since located in Campanar near «Nuevo Centro», in the western part of Valencia.
The multiplication of these urban stores, smaller but closer to city dwellers, marks a trend that has been in vogue for several years, with multinationals seeking to get closer to the urban clientele.
In the Valencia area, in addition to the recent opening in Puerto de Sagunto, the company is present at, Bonaire, Alfafar, Gandia, Carcaixent, Cullera, San Antonio de Benagéber and Torrent,
Founded in 1976 in Lille, the firm, leader in its field, today has more than 1,400 stores in 43 countries.